I love packaging designs that are subtle and yet make a world of a difference. For example this wavy Cellotape may not seem so brilliant at the moment, but for a mother who covers endless notebooks in brown paper at one go, this is a definitely a boon. Invariably the end of the tape just fuses to the circle and is hard to find! ‘Tape with Easy-to-Find End’ is just that…..easy! Yeah, dispensers are an option, but folks like me are stubborn, scissors and tape is the only way for us!