In branding products, designers often get distracted by clever logos, cool fonts and other engaging design elements that have little or nothing to do with the product being sold.

With the color, look, feel and touch of real fruit skin these creative juice boxes by Naoto Fukasawa not only more closely reflect what is being marketed but also provide a more-than-just-visual sense experience – extending beyond normal industrial design parameters

In addition to the bannana, kiwi and strawberry designs the designer has experimented with soy milk that resembles tofu – perhaps that particular one takes it a bit too far.

— Via dornob

The Digital Measuring Tape ($25) has a easy-to-read display to display measurements, and comes with an internal memory to store measurements and push button conversion of lengths into imperial or metric. It also just like a standard tape measure, so even if the batteries have run down, you can use it like a standard tape measure. • Tape length is 16 feet • Displays 5 different measurement formats (feet inches fractions, inches fractions, inches decimal, feet decimal, centimeters decimal) • Takes two LR44 batteries (included)

— Via likecool

http://www.youtube.com/watch?v=1R3X7rGALIc

I was at the Farmer’s Market and they were making this for someone!