Cuptea is a delightful integration of a disposable cup and teabag packaging. Basically the cover of the teabag blooms into a beautiful disposable cup for tea. No doubt the packaging is a bit elaborate for a simple cup of chai, but I see this more from the ‘love of design’ point of view. I recently witnessed a marketing strategy for an eminent coffee brand, where they went door to door with a hot cuppa brew for select few winners. Place that kind of strategy versus this teacup kind of thoughtful brand integration. Hands down the latter makes a lasting impression.